on NonFiction Authors Association:
When an author snail-mails me a new book, whether or not I’ve asked for it, I page through it to see if I can find a press release that will help me decide if I want to read it.
Nine times out of 10, the release is missing.
But if I find one and it includes seven tips from your nonfiction topic that interests me, or tells me about the wild adventure thriller your novel is going to take me on, chances are good I’ll set it aside to read later.
Seldom does a press release perform that important duty.