on Build Book Buzz:
(This article first appeared in March 2020, but is still valid today)
This week’s article was inspired by a humorous tweet that went viral.
On March 7, thriller writer Mark Edwards tweeted, “I’ve heard that coronavirus is going to cause a massive shortage of books, which will be essential when we’re all stuck at home, so it’s very important for everyone to rush out and start panic-buying novels. Thank you.”
His tweet was liked 411,300 times, retweeted 67,200 times, and commented on 3,600 times. “Oh my goodness, this has gone bonkers,” he tweeted a day later. Bonkers indeed.
It got me thinking, especially considering that since he tweeted that tongue-in-cheek public service announcement: