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How to host a Soft Launch for your book on Amazon to dazzle potential readers and boost sales – by Stephanie Chandler…

Chris The Story Reading Ape's Blog

on Non Fiction Authors Association:

When you self-publish a book, you have several options for launching it into the world. You can host a presale on Amazon and promote it for weeks or even months in advance. This strategy can be effective, especially if you have a following of supporters and want to build sales momentum.

You can also decide to launch your book and hit the ground running, though this strategy can backfire if you promote the book on the same day it’s released and you haven’t yet worked out any kinks. Amazon can be glitchy and a bit frustrating, so your book may not be ready for prime time (no pun intended) right out of the gate.

I prefer to use a Soft Launch strategy for newly published books, which can be surprisingly simple and effective.

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About The Owl Lady

Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Fort Gratiot, Michigan.

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