Do you participate in holiday group giveaways?
Group events are a great way to have multiple people sharing the advertising load. All the participants send an announcement to their mailing lists and post on their social media to spread the word and in some cases, to build those mailing lists.
Many authors swear by mailing lists. The trouble is, if you keep one, you then have to come up with content. It all takes time! I do have a mailing list that I’ve built through a giveaway, but as I have so little time, I’ve promised those on it that they will only hear from me if there’s a new release or a special sale.
Personally, as a reader as well as a writer, I don’t want to be on hundreds of mailing lists if they are going to send regular emails about anything else. It fills the inbox with…
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