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Who’s Afraid of Very Cheap Books?

David Gaughran

CheapthrillsA common meme in publishing is that cheap books are destroying the world or literature, and that low prices are undermining the viability of publishing or writers’ ability to make a living.

I’ve long thought this position is nonsense – a narrative which plays on misplaced fears of change and a confusion of price and value, which is also based on flawed assumptions and analog, zero-sum thinking.

And, if anything, the opposite is true.

Why So Cheap?

Self-publishers are fond of 99c pricing for a number of reasons. It’s the lowest price you can set at Amazon, Apple, Barnes & Noble, and Kobo without making your book free, and it has an obvious impulse buy appeal to readers. This price point is particularly popular for the first in a series or a limited-time sale in conjunction with an ad spot, but some have used it more aggressively.

I launched my latest…

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About The Owl Lady

Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Fort Gratiot, Michigan.

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