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Basic Book Marketing Tips

Nicholas C. Rossis

It’s Sunday afternoon, and it’s raining cats and dogs. Which makes this afternoon even more melancholic than Sunday ones traditionally are. So, I decided to get some work done, hoping to forget the sad weather outside (on the upside, the garden badly needed some watering. This is me seeing the silver lining in everything).

I ran into this post on the London Book Fair on the Creative Penn, which really sums up some book marketing tips that most of us already know and/or are trying to do. I will go through the most important ones, along with my thoughts:

  • Write for an audience and stick with it. In other words, build a brand (name, cover design, fonts, genre etc) and promote it as your unique selling point. This means I am already in the wrong, because apart from fantasy and sci-fi, I have written also children’s books – which I am having illustrated…

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About The Owl Lady

Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Fort Gratiot, Michigan.

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