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Bookbub Insights: Increase Sales of Standalone Books

Nicholas C. Rossis

From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksI often mention that promoting stand-alone books requires completely different strategies to promoting a series. Marketing strategies, like the highly effective tactic of making one book permafree as a gateway into a series, won’t work for stand-alones. So, how does one go about that?

Bookbub Partners has the answer here. Continuing my Bookbub Insights series of posts, here are 6 ways to increase sales of stand-alone books.

1. Cross-promote your standalone title in similar books

Cross-promotion isn’t just for books in a series. Standalone books present just as big of an opportunity to gain loyal fans. If readers fall in love with your writing style, or the way you build tension, or the elegance of your descriptions, or the steaminess of your romance scenes, they’ll seek out your other books, whether your characters from this book continue their story or not. In fact, over 60 percent of readers…

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About The Owl Lady

Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Fort Gratiot, Michigan.

2 comments on “Bookbub Insights: Increase Sales of Standalone Books

  1. Thank you so much for the shares 🙂

    Liked by 1 person

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