When it comes to getting the word out there about their book, the first thing authors think of is writing a press release. Which makes sense, I mean it’s what we’ve been taught about book promotion, right? Got something to say? Issue a press release. But is that really the way it should work? If you ask most journalists, they’ll probably tell you no.
Why the Media Hate Press Releases
So let’s be clear, press releases can be a necessary part of doing business. But in general, 99% of press releases issued are non-newsworthy and are a waste of your efforts and the media’s time. Those in the media often cite poorly written press releases as the number one reason they are rejected. But not being newsworthy is a close second. As authors…
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