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Should Authors Invest In Book Marketing Or Book Publicity?

Motown Writers Network . . . Michigan Literary Network

To be clear, the question really is not should an author an author invest in either book marketing or book publicity, but rather, how much of each?
Book marketing covers sales and advertising, including things like speaking, book signings, website development, and handing out fliers.
Book publicity covers the media, both traditional media (TV, radio, print, online) and social media (blogs, podcasts, FB, Twitter, LI, Instagram, You Tube).
You need not to choose one over the other but to be involved in both – in big quantities of time, money, and effort.
Even though I’ve been involved in promoting authors and books to the news media for nearly 30 years, I will state that book marketing may be more important than PR.  However, to succeed at selling your book, you’ll need some help from the news media.

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About The Owl Lady

Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Fort Gratiot, Michigan.

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