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This Week in Indie Publishing

Don Massenzio's avatarAuthor Don Massenzio

If The Adult Coloring Book Craze Is Dead, It Needs A Postmortem

In 2015, adult coloring books became the dark horse of the publishing industry, as a surprising surge in sales boosted major players’ revenues. In 2016, there was no end in sight. In 2017, the bottom fell out of the adult coloring book market and, this year, the trend is officially dead.

So it seems, at least. It’s possible that adults still enjoying coloring as much as ever, but independent publishers — whose sales numbers aren’t reported with the same rigor as those of traditional publishers — have cornered the market. Here’s a dive into the timeline of the adult coloring trend, as told through the cottage industry of articles covering the phenomenon.

A July 2015 New Yorker article described the early stage of the adult coloring renaissance, noting a connection to the popularity of other infantilizing activities like adult summer camps and…

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About The Owl Lady

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Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Port Huron, Michigan.

2 comments on “This Week in Indie Publishing

  1. Thanks for sharing this, Viv

    Liked by 1 person

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