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Why Authors Need to Budget for Book Marketing – by Belinda Griffin…

Chris The Story Reading Ape's Blog

on Self-Publishing Advice From The Alliance of Self-Publishing Authors (ALLi) site:

Intro by ALLi

At ALLi, we’re often asked, particularly by beginner authors or those who are new to self-publishing, whether it’s possible – or wise – to outsource their book marketing requirements to a third party, so as to focus on writing their books instead.

ALLi Partner Member Belinda Griffin of SmartAuthorsLab shares her view: that while all indie authors should budget for book marketing services, they should expect to do much of the marketing themselves, and she offers advice on how to strike the right balance between doing what only you, the author, can do, and delegating appropriately. 

Continue reading HERE

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About The Owl Lady

Viv Drewa is a Michigan native who has enjoyed reading and writing since 1963. Though she studied medicinal chemistry at the University of Michigan, her passion has always been writing. She had been awarded third place for her nonfiction short story about her grandfather's escape from Poland. Later, she rewrote this story and was published in the "Polish American Journal" as "From the Pages of Grandfather's Life" and has republished it on Amazon.com as a short story. Viv took creative and journalism courses to help in her transition to fulfill her dream of becoming a writer. She worked as an intern for Port Huron's 'The Times Herald", and also wrote, edited and did the layout or the Blue Water Multiple Sclerosis newsletter "Thumb Prints." She also has a business promoting authors. Owl and Pussycat Book Promotions. Viv, her husband Bob and their cat Princess, live in Fort Gratiot, Michigan.

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