I’ve talked many times before about how we should think about and set goals for ourselves with our writing career. Knowing our goals can help us determine the right path for us.

In other words, if we don’t know our goals, we lessen our chances of success. Either we won’t have thought about how wedefine success to aim in the right direction, or we won’t have made a plan to get us to that point.

However, it can be hard to set goals when we’re starting something completely new.

How can we know what “success” looks like when we don’t know what’s possible, impossible, or unlikely?

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on The Book Designer:

When I was in college, one of the girls in my dorm terrified us with the “true” story of “The Hook,” a killer with a hook for a hand who attacked a couple in a parked car.

The storyteller insisted it was true because it happened to the cousin of a friend of a friend on Long Island. How could we argue with that? TRUTH!

You’ve probably heard the story, too, and by now we all know it’s a classic urban legend.

Urban legends aren’t limited to horror stories, though. In the book publishing industry, a better term for them is “myths,” and there are a lot of book marketing myths.

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