On The Book Designer:

Book designer and author Joel Friedlander takes a look at pitfalls self-publishers face when doing their own book formatting, and explains how to avoid these mistakes in the first place.

How indie authors can avoid book design pitfalls

on Just Publishing Advice:

Sometimes, Google keywords really are like a box of chocolates

To quote Forrest Gump played by Tom Hanks.

My momma always said, “Life was like a box of chocolates. You never know what you’re gonna get.”

So what has it got to do with Google?

I am sometimes disappointed after agonising over keyword ideas for a new blog post.

Google very often ignores my keyword choices, but then, from time to time, gives me a pleasant surprise.

It is not always by an exact match that it helps get you organic traffic.

Sometimes I spend as long doing my keyword research as I do writing an article, which is quite common now if you are into content marketing.

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